How to crow-found and support your favorite artist thought vinyl

A 4 months personal case study.

Digger’s club

2024

As a independent music producer is difficult to reach the goal of producing  in vinyl. This platform helps to share and found projects with community of listeners and create a richer fanbase.

Why support on vinyl?

ChatGPT said:

In recent years, we’ve been experiencing a new golden age of music in physical format — vinyl. It appeals both to DJs in clubs and festivals, and to music lovers who invest in music in its richest form.

Thanks to advances in the internet and the widespread availability of technology, it has become increasingly easy to produce electronic music nowadays. With just a laptop and an internet connection, anyone has access to endless tutorials and information. Through streaming platforms, people can share their creations with remarkable ease.

The challenge arises when trying to reach a professional level and make a living from music. That’s where record labels come in. These companies act as intermediaries between small music producers and vinyl pressing plants. Record labels usually handle the final technical polishing of tracks, as well as promotion, marketing, and distribution — both digital and physical.

Type

Web app

Time

3 months

Role

UX/UI Designer

90% of the market is owned by the big fishes know as Labels

UNDERSTANDING THE PROBLEM

In the era of hyperconnectivity we live in, it can sometimes be difficult to filter through all the noise we’re exposed to.
As a small producer, it can be challenging to find the means to publish and monetize musical creations.
As a small record label, it can be difficult to find promising artists within certain musical styles.

SOLUTION

  • Corwfounding without depending on labels
  • Purchase of music by less experienced listeners
  • Showcase for artists and select fanbase
  • Tools for improving the final product
  • Music streaming

 

Bad ways of scheduling things blablablablablablablablablablablabla

INSIGHTS

3 months.

COLOR SCHEME

Simple but effective color scheme avoiding pure black and pure white. Based on the functional design of Dieter Rams.

Off white

rgba(242,239,230,1)
hsla(45,32,93,1)
#F2EFE6

Bright orange

rgba(255,85,26,1)
hsla(15,100,55,1)
#FF551A

Green Rams

rgba(13,112,63,1)
hsla(150,79,25,1)
#0D703F

Grey 800

rgba(45,54,72,1)
hsla(220,23,23,1)
#2D3648

Grey 700

rgba(74,84,104,1)
hsla(220,17,35,1)
#4A5468

Grey 500

rgba(160,171,192,1)
hsla(219,20,69,1)
#A0ABC0

UNLOCK SHOPPING BASED SYSTEM

3 months.

DESIGN SYSTEM

3 months.

WHAT I’VE LEARNED

3 months.

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